Clarity, growth, + assets that move the needle — all in one day.
We love to shake things up at The Disruption HQ. Our mission is to help service-based businesses, purpose-driven brands, and entrepreneurial creatives speak up, stand out, and grow with clarity and confidence. In just one day, we’ll refine your voice, sharpen your message, and create assets that make magic happen.
Marketing strategy, content creation, and brand storytelling that turn ideas into a clear path forward.
The Disruption HQ Method
Step#1: Align 🧭
We get into the nitty gritty together by unpacking your vision, goals, and challenges.
Step #2: Build 🛠️
We cut through the noise and design a strategy that actually works for your brand.
Step #3: Create 📸
We turn strategy into content, campaigns, and assets that move the needle.
Step #4: Drive 🚀
You leave with clarity, tools, and assets to push your business forward — all in one day.
Hello, my name is Janelle Ryan… I’m a marketing strategist, storyteller, and the founder of The Disruption HQ
My career started behind the camera, working in digital media production with major brands and networks. That experience taught me how powerful a well-told story can be. Over time, that passion evolved into something bigger: helping businesses find the right words, the right strategy, and the right content to connect with their audience in a meaningful way.
Today, I work at the intersection of strategy and storytelling. I’ve spent 15+ years helping organizations grow through marketing, community partnerships, content creation, and brand positioning. I love getting into the nitty gritty of a business, uncovering what makes it unique, and turning that insight into marketing that actually moves the needle.
The Disruption HQ was built for service-based businesses, purpose-driven brands, and entrepreneurial creatives who know they have something special but need clarity on how to communicate it. My approach is simple: cut through the noise, get clear on the strategy, and create assets that bring your brand to life.
I believe the best marketing doesn’t just sell something, it tells a story, builds trust, and connects people in a real way. That belief sits at the heart of everything I do. When I’m not working with clients, you can usually find me dancing my heart out, bike riding, traveling abroad, creating content, writing stories, or spending time with the people who matter most to me.
Choose your main priorities
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Clarify your voice, values, and positioning so your audience instantly understands what makes you different.
Craft key brand messages and taglines that build trust and resonate.
Align your story across your website, social media, and client touchpoints.
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Refine your services, pricing, and positioning so they feel irresistible and easy to buy.
Package offers in a way that highlights value, not just features.
Build tiered options (starter, signature, premium) to capture different client types.
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Bring marketing, operations, and sales onto the same page.
Define roles, priorities, and workflows to reduce bottlenecks.
Create a shared plan so everyone knows what success looks like.
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Identify the most effective channels for attracting your ideal clients (content, partnerships, referrals, events, etc.).
Design lead magnets, sign-up incentives, or entry points that grow your audience.
Build a simple funnel that turns visibility into inquiries and clients.
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Map out welcome sequences, nurture flows, or campaigns.
Write sample emails and subject lines designed to boost open and click rates.
Build a simple plan to turn subscribers into loyal clients.
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Map your customer journey from first touch to conversion.
Refine sales scripts, DMs, and follow-up emails so they match your brand voice.
Ensure marketing and sales feel seamless, not disconnected.
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Plan your next 90 days of blogs, emails, and social posts.
Align your social platforms, set themes, and build plug-and-play templates.
Walk away with a style guide and content calendar for consistency.
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Produce real assets during your session (short-form videos, blog drafts, captions, or post templates).
Script hooks and captions, film or draft content, and polish for ready-to-use delivery.
Create swipe files such as caption banks, prompts, and templates to extend your content pipeline.
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Audit your website for clarity, conversion, and user experience.
Refine headlines, calls-to-action, and messaging so they speak directly to your ideal client.
Identify design or content gaps and provide actionable fixes you can implement immediately.
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Identify aligned partners in your space such as collaborators, referral sources, or affiliates.
Draft outreach scripts and email templates to make building relationships easier.
Set up a simple system to track and nurture referrals.
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Design workshops, activations, or events that boost visibility and connection.
Outline event flow, key messages, and promotion strategy.
Create assets such as event invites, landing page copy, or promotional posts.
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Set up simple dashboards or tracking sheets to measure results.
Define key metrics so you know what is working and what needs adjusting.
Build a repeatable system for reviewing performance and making data-driven decisions.
Choose your starting point
Perfect if you’re exploring.
We’ll talk through your goals, challenges, and priorities so you know exactly where to focus.
You’ll Get:
🗣️ A 1:1 conversation to unpack your business goals, current marketing challenges, and where you may be feeling stuck.
🎯 Clarity on which focus areas and strategy intensive may be the best fit for your needs.
📝 A brief summary of key takeaways and suggested next steps so you feel confident moving forward.
Best For:
Anyone curious about how The Disruption HQ works.
Business owners unsure of whether they need a Half Day or Full Day.
Founders who want clarity before investing.
Fast clarity + action.
We’ll focus where we can make the biggest impact, tackling one specific marketing project, challenge, or priority.
You’ll Get:
🎯 Focused strategy and direction around one primary marketing project or priority, with clear recommendations for moving it forward.
🛠 Hands-on support and tangible deliverables based on what we’re working on, which may include messaging, content, outreach, website strategy, campaign development, or other marketing assets.
⚡ Actionable next steps so you know what to do next and can keep the momentum going after our time together.
Best For:
Solopreneurs and small businesses with a specific marketing project or challenge they want to tackle.
Businesses that need focused strategy and hands-on support without ongoing marketing help.
Anyone who wants to make meaningful progress on one priority in a concentrated block of time.
Ongoing Strategy + Execution.
We’ll set the strategy together, then I’ll take it from there with done-for-you marketing execution.
You’ll Get:
🎯 Focused strategy and direction around your most important marketing priorities, with clear recommendations based on your goals, audience, current challenges, and opportunities for growth.
🛠 Dedicated done-for-you marketing execution that turns strategy into tangible work, from content and messaging to outreach, campaigns, website updates, research, marketing systems, and other priorities we identify together.
📈 Ongoing strategy and momentum month after month, building on what we’ve already accomplished, evaluating what’s working, and evolving our priorities as your business needs grow.
Best For:
Growing businesses ready to build and strengthen their marketing with consistent, focused support.
Founders and business owners who need both strategy and done-for-you execution.
Anyone with big ideas and priorities but not enough time or bandwidth to bring them to life.
FAQs
💻 What if I’m not in NYC?
No problem — many of my clients work with me virtually. We’ll meet on Zoom, collaborate in real time, and you’ll receive all of your deliverables digitally. You’ll get the same strategy, clarity, and assets whether we’re in person or online.
🗽 Where do NYC in-person intensives happen?
We can meet at your office, a co-working space, or even on location if you’d like video or photo content created as part of your session. I’ll work with you to choose the environment that best fits your goals.
📦 What exactly will I walk away with?
Each intensive is results-driven. Depending on your focus areas, that might mean a campaign outline, brand messaging guide, social content, an email sequence, or even short-form video. You’ll leave with strategy + tangible assets you can put to work right away.
💡 How do I choose between Half Day and Full Day?
The Half Day is great if you want to tackle 2–3 priorities and leave with quick wins. The Full Day is best if you’re ready to go all-in on 4–5 areas and want both strategy + multiple done-for-you assets.
